The brand Shmack originated as an idea, between two friends, but then they never would have imagined that the brand they are creating would one day become a popular name in the footwear industry. Interestingly, they started off Shmack not as a footwear company, but a retailer of trendy t-shirts and apparels. In fact, today as well, Shmack is not a footwear company as such, and their mainstay is still jeans, t-shirts, knit sweater etc.

Within six months of the company formation, Shmack managed its way into boutiques, skate & surf stores, and a national retail chain. Even today, it manages its phenomenal growth curve, and its products are available in thousands of stores in US alone.

Shmack shoes are noteworthy for its unique colored designs that are simple yet attractive. The stars on the side are its signature. In terms of comfort to the person wearing it, and safety, Shmack is not second to any other shoe brand. From the beautiful and inspiring design imprinted outer leather/canvas, anti-bacterial and shock absorbing insole, and toe bumper, to vulcanized rubber sole that grips on any surface, dry or wet, breathable design, and comfy midsole for improved stability, the Shmack shoes has been designed to meet the expectations of all sorts of customers. The materials that go into the making of Shmack brand are water friendly and water proof as well, making it an all weather design. It is also quite easy to clean the shoes; just hose it or wipe it clean using a scrubber dipped in a mixture of soap and water and leave it to dry in open air.

Some of the popular Shmack shoes models are Shmack Sledgehammer, Shmack Hatchet, Crowbar High, and Shmack Spring etc. Apart from these models, in the spring of 2007, Shmack had introduced its sneaker range for the first time in its history. The sneakers, its design rooted in Shmack’s basic strengths of bright and flashy color and innovative patterns, stand out in comfort and stability, also bridges the gap between street wear and urban wear, a segment that Shmack was badly missing in its lines until the sneaker’s introduction. The sneakers are the improvised versions of its own popular hi top model, and also Shmack’s own interpretation of the Chuck Taylor lo. The hi-top models come with a ‘button-down’ option that lets the user transform it into a low sneaker, if he wish so, by buttoning down the ‘hi’ part. The buttons are well hidden inside the shoes and hence are not visible from outside.

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